Achieving Google Ranking Criteria For Website Design
When you are looking for a website design and development company, one of the first things you should do is ensure that they adhere to the guidelines set forth by Google in their recent Panda updates. If they don’t then you will be at a disadvantage to your competitors. What does Google do when it comes to website design and development? They look at the websites on the first page of Google and decide whether or not they are relevant and valuable to users.
The best website design and development companies will take this functionality and apply it to their clients website.
They will then take the user experience and use it to create a user friendly website with high quality content. What does this mean for the Google ranking criteria? It means that they have taken into consideration the website design, content, usability, and user experience and applied it to ensure that users find what they are searching for when searching for a particular product or service.
Google looks for quality when it comes to evaluating websites.
If a website is built with a low quality platform and uses poor quality content then the ranking criterion will be negatively affected. This does not mean you need to build a website with poor quality in order to rank high though. You can hire a top quality website design and development firm that will help you achieve high quality results without breaking your budget.
Google’s new update made the ranking criteria even more complex.
They have placed a focus on website usability. Now a user has to feel that they can utilize the services, products, and information that they are seeking from your website. This means that they must feel as if they can conduct business on your site easily and effectively. In order to achieve high rankings in the ranking criteria, you need to have great user experience on your site.
It is also important to create a high quality website with original content.
Many website owners fail to provide users with high quality content and search engines eventually penalize them for this. However, it is very important to have good and original content. The Google ranking algorithm considers original content when evaluating a page and thus you need to incorporate original content on your website in order to achieve success in the ranking system.
You can also take advantage of backlinks in order to improve your rankings.
Backlinks can be a valuable way of promoting your website. Google uses backlinks to measure a websites quality and relevancy. If a user types a URL that has an anchor text that is contained on a website that is ranked highly then they are likely to click on the link and thus increase your rankings. This is similar to SEO however it does not directly involve using keywords in an organic manner in order to obtain high rankings. You can achieve quality backlinks by using quality content and creating good quality links that are relevant to your site’s content.
The Google Ranking Criteria is very strict and it demands certain criteria in order to rank a website.
Website owners need to know the Google ranking criteria in order to make sure that their website is ranked highly for their chosen keywords. A high Google ranking requires website owners to use quality backlinks in order to achieve success. By having backlinks from well established and popular websites you will be able to achieve success in the ranking system.
Webmasters all over the world struggle to compete with each other in the search engine industry.
The competition can be fierce and each website owner needs to ensure that their site is optimised in order to rank highly. There are various methods that can be used to achieve a high search engine ranking including backlinks and website design. Both of these factors are extremely important and if they are not included you will not achieve success in the online world.
What are you doing about your Google ranking? leave a comment below.