Brand and Marketing development

 

We know the importance of starting right. Whether you are starting a new business, wanting to revamp your current e-commerce website, feeling as if you need a brand overhaul, or launching a new application. The importance of building on the right foundations is undeniable.

Years of experience in design and marketing have highlighted a few fundamentals that mostly overlooked when wanting to establish a brand that will last:

• A brand identity helps with the strategic positioning of your products and services in the hearts and minds of users
• Designing digital products is not a matter of taste, but a matter of meaning
• Decisions can’t be made on how pretty something looks, but rather what the message is that you want to convey to your target market
• Design, copy, development – all work together to create an impact
• The more designers know about a client’s brand and the meaning behind it, the better the designs will be
• Thorough briefs considering all facets of the proposed brand, will inspire and spark powerful design ideas

A brand identity is instant recognition, a mark, a symbol of the specific message that a company stands for, that gets communicated day-in and day-out on different platforms.

The more a client communicates with consistency using visual cues that are unique and different, the bigger awareness will be created for the brand.

THE SOLUTION

We’ve developed a multi-faceted approach to “think strategically” about brand design and communication.

PHASE 1: Brand / Marketing Audit & Consultation Workshop:

1). First we do a marketing audit:

By filling in a quick questionnaire, we will get a bird view of your current brand and Marketing status.

2). Then we do our Consultation Workshop which consists of key questions we ask to build a brand machine that will work powerfully from the get-go. 

This brainstorming session helps consolidate and add a new dimension to the meaning of your brand and the direction you want your marketing initiatives to take.

The workshop sheds some light on:

• The challenges in your brand communications
• Whether current designs and copywriting initiatives align with the meaning of your brand
• Whether you have a powerful brand identity
• Whether there is conformity in your brand design style
• What the brand messaging is that you need to focus on

Some (not all!) key questions we discuss in the workshop is:

• What are the pain points you solve?
• Who is your target audience?
• What is your value proposition?
• We drill deeper into all the components of the brand identity (name, persona, the tone of voice, look and feel)
• We clarify key brand messaging for future communications strategy
• Discuss key functionalities of the digital product (if applicable)
• We also ask the question: “What will success look like?”

What will you get out of the workshop?

2x 1.2 hour workshop consulting sessions.We provide our clients with a PDF of a summary document of the session.It’s a collaboration of all the key decision makers and it is an information spit-balling meeting where we creatively explore how we can use the information provided to come up with brand design solutions that will add value.Included in our summary document is the digital marketing focal points, that will hi-light the areas you need to focus on.

Get Started Now

What happens next?

1. Book a meeting to secure a time slot
2. Fill in the marketing audit questionnaire – click here
3. Complete the workshop and receive your digital marketing focal point summary report
4. We can then quote you to implement future marketing
5. Or you can take this to any vendor to implement for you 

Details:

The session typically lasts 2.5 hours

What will this cost me?

R4500 ex vat

The next step is to get started with our marketing questions

Or book an intro meeting with us to discuss further.

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Want a more aggressive Marketing Solution?

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Click the button above to see our phase 2 option

Phase 2: Aggressive Digital Marketing – Build your dream dedicated marketing team

There are many different aspects of marketing that need to be managed and perform holistically to get the most out of your investment.

In phase 2 we assemble a team of experts to help you with:

• your digital marketing strategy and implementation
• design to ensure consistency across all platforms
• copy to get your brand communication aligned with business objectives
• strategic marketing input

Duration:

The process will take 6-12 months

Marketing Action plan to be prepared during the 6-12 month period based on statistics and feedback from the market (Documents that grow as we get to know your business and understand the market that you are in.)New and freshly designed marketing material (that is coherent with the brand)Website updates to assist with lead generation (if need be)A fully implemented digital marketing strategy that includes Social media and SEO services.Monthly feedback report and strategy information session

Get Started Now

From only R20000 ex vat, per month

The next step is to get started with our marketing questions

How VRD Studio will help clients long-term?

• We help test various different marketing platforms and marketing initiatives and based on results come up with a suggested marketing action plan after 6-12 months
• Streamline marketing activities between different role players
• Present the brand in a holistic and powerful way, without it being scattered between different designers and copywriters
• Elevate your brand design to keep up with the high standards that clients expect

Back to Phase 1?

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Click the button above to see our phase 1 option