Brand and Marketing development

direct marketing

We know the importance of starting right. Whether you are starting a new business, wanting to revamp your current e-commerce website, feeling as if you need a brand overhaul, or launching a new application. The importance of building on the right foundations is undeniable.

Years of experience in design and marketing have highlighted a few fundamentals that mostly overlooked when wanting to establish a brand that will last:

  • A brand identity helps with the strategic positioning of your products and services in the hearts and minds of users
  • Designing digital products is not a matter of taste, but a matter of meaning
  • Decisions can’t be made on how pretty something looks, but rather what the message is that you want to convey to your target market
  • Design, copy, development – all work together to create an impact
  • The more designers know about a client’s brand and the meaning behind it, the better the designs will be
  • Thorough briefs considering all facets of the proposed brand, will inspire and spark powerful design ideas

A brand identity is instant recognition, a mark, a symbol of the specific message that a company stands for, that gets communicated day-in and day-out on different platforms.

The more a client communicates with consistency using visual cues that are unique and different, the bigger awareness will be created for the brand.

THE SOLUTION

We’ve developed a multi-faceted approach to “think strategically” about brand design and communication.

PHASE 1: Brand / Marketing Audit & Consultation Workshop:

1). First we do a marketing audit:

By filling in a quick questionnaire, we will get a bird view of your current brand and Marketing status.

2). Then we do our Consultation Workshop which consists of key questions we ask to build a brand machine that will work powerfully from the get-go. 

This brainstorming session helps consolidate and add a new dimension to the meaning of your brand and the direction you want your marketing initiatives to take.

The workshop sheds some light on:

  • The challenges in your brand communications
  • Whether current designs and copywriting initiatives align with the meaning of your brand
  • Whether you have a powerful brand identity
  • Whether there is conformity in your brand design style
  • What the brand messaging is that you need to focus on

Some (not all!) key questions we discuss in the workshop is:

  • What are the pain points you solve?
  • Who is your target audience?
  • What is your value proposition?
  • We drill deeper into all the components of the brand identity (name, persona, the tone of voice, look and feel)
  • We clarify key brand messaging for future communications strategy
  • Discuss key functionalities of the digital product (if applicable)
  • We also ask the question: “What will success look like?”

What will you get out of the workshop?

Deliverables

R6500ex vat
  • 2x 1.5 hour workshop consulting sessions.
  • We provide our clients with a PDF of a summary document of the session.
  • It’s a collaboration of all the key decision makers and it is an information spit-balling meeting where we creatively explore how we can use the information provided to come up with brand design solutions that will add value.

As an added bonus:

RFree.
  • You get a “Quick win digital marketing roadmap diagram”
  • We provide clients with a digital marketing roadmap diagram to establish the user journey from start to finish.
  • We structure a flow diagram and sales funnel completely customised to the needs and products of our clients to be able to get a short term ROI via digital marketing techniques.

What happens next?

  1. We can quote you to implement the roadmap diagram
  2. Or you can take this to any vendor to implement for you 

Details:

The session typically lasts 3 hours

What will this cost me?

R6500 ex vat

The next step is to get started with our marketing questions
Or book an intro meeting with us to discuss further.
Want a more aggressive Marketing Solution?

Click the button above to see our phase 2 option

Products

Recent Posts

  • Continue reading
  • How Design Plays a Role in Direct Marketing With Social […]

    Continue reading
  • How Marketing Strategy Changed Post COVID-19     The recent […]

    Continue reading
  • Continue reading
  • How Design Plays a Role in Direct Marketing With Social […]

    Continue reading

Leave A Comment