5 Tips on Hiring a Logo Design Company
When it comes to the world of professional logo design and advertising, you are going to find a plethora of companies claiming themselves as experts. But the fact is that no two businesses are exactly the same. Before you make your final decision, it’s worth taking some time to consider the different factors that impact on your ability to promote your brand effectively. Here are 4 of the main factors you should take into consideration before deciding which company to hire for your needs.
Choose the right kind of provider.
Some of the smaller, locally owned providers will produce inferior quality work whereas larger firms will have a more consistent quality. The main benefit of choosing a large brand is that they have a solid reputation for producing quality work that is memorable and stand out from the crowd – however small the brand, they are unlikely to have a lot of experience in branding.
How much do they charge?
There’s no point in hiring a company if the rates charged aren’t competitive or if they don’t offer any free design resources. The reputation of a design firm can be assessed by their clients. If they are consistently successful in helping their clients to create effective, memorable logos and are happy to help you implement your ideas then they are likely to be an excellent choice. The best companies will also offer you comprehensive discounts and offers on additional services.
Consider the experience of each company.
A logo design firm should have a range of talented designers working within it, but also individuals with a wide range of skills who can utilise their skills to help your business. Each design team should be supported by a development team who are responsible for all aspects of the design process, providing critical feedback. The development team should understand your business well and have a clear understanding of how it functions – they should be able to adapt their approach to your needs.
Find out how many logo designs they have developed.
This information should be easily available on their website and should list each team’s individual project history. It is important to know how many different types of logos they produce in a year, their current portfolio and where their work is located. It is also a good idea to visit the sites for previous projects in order to get an idea of their style and approach. See VRD’s portfolio here
Make sure you get regular updates on your progress.
Find out what the process is like for the design team to develop your logo and to monitor its progress. You will want to keep track of whether your logo is changing and whether there are any changes which could affect the way it looks. For example, if you are having some kind of difficulty with a concept and you’ve asked the design company to take a look at it, make sure that they respond in a timely manner.
Do some research on the company’s background.
It is important to know how long the company has been around and whether or not it is well-established or not. Researching this background will give you an idea of how much experience and expertise the company has in the field. In addition, it will give you an indication of the kind of services you can expect from them.
Do not hesitate to ask for a contract.
When you contact a logo design firm, it is likely that you will need a contract for them to do the work for you. Be sure that you get a written contract, one that outlines all of their obligations and responsibilities as well as the deadline for completion of the work. If a logo design company is unable to meet this commitment, it might be time to hire someone else.
When hiring a logo design company, be sure to ask how many revisions the designer will make to the logo before you decide on one. You want plenty of options when designing a logo, but it can be hard to know exactly how many you’ll need. Make sure to know how many revisions you can expect before incurring charges. If a logo designer doesn’t know the file format and resolution you need, this can create a problem. Instead, ask if the company will send you several versions, but that is not the rule of thumb.
Check whether the designer has local experience.
If not, you can ask them for testimonials and references from previous clients. Also, you should ask if they have any experience in designing logos for local businesses. In the end, it’s always better to go with a local company if possible. In any case, make sure the logo design company has the experience and skills needed to meet your needs. Regardless of your budget, be sure you know how much you’re willing to pay before deciding on a logo design company.
What international company has the most innovative logo in your opinion and why? Leave a comment below with your answer.