User interface design will improve my apps success rate.

So what is Ui? User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style.  Designers aim to create designs users will find easy to use and pleasurable.  Ui design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones.

The role of UI/UX design

  • Designing applications and websites pose special challenges;
  • Facilitate intricate tasks and workflows,
  • Enabling users to comprehend and manage complex data,
  • Accommodating a rich variety of user roles, needs, and processes.

But that worth it? Because an affective design and implementation of applications can have profound, positive implications for productivity, efficiency, accuracy, and satisfaction in a huge range of environments – from entertainment to healthcare.

“User interface design will improve my apps success rate

What is UI Design in Software Development? Why is it so important for your Mobile App Success?

A designer’s job is to create the user interface meeting users’ needs and making the experience pleasant and satisfying.  To build effective UI, designers need to dive deep into the peculiarities of mobile applications, learn their constituents and functionality.

User Interface Design Basics

User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture.

In short, UI (User Interface) is how an app looks. 

In other words, it is everything that a user can see and interact with. UI builds a connection between your customers and your app, so it is very important from a business point of view. At the end of the day,

Because mobile app UI leaves an impression to customers about your brand and the better the app user interface the better user experience they will get and be satisfied. 

Now we will go back to the basics and we will talk about the fundamental things required when you need to design your app user interface. It is mandatory to follow the best practices in creating the most attractive app user interface in order to provide a great user experience. Because we all wonder: What is a book without an interesting cover?

The Internet is filled with studies and articles about the psychology behind colors in marketing and all these principles apply also to mobile apps so you have to think about the color while building your mobile interface and it to your mobile app design elements.

You should not forget the strength you give to your content with font while designing app user interface.


User Interface & Navigation

Your app’s user interface is everything that the user can see and interact with.  Android provides a variety of pre-built UI components such as structured layout objects and UI controls that allow you to build the graphical user interface for your app. Android also provides the UI modules for special interfaces such as dialogs, notifications, and menus.

When designing mobile apps, a lot of the thought process goes into the two big aspects, UI and Ux.  The bread and butter for any mobile app today.  Learning the best UX and UI practices in an inevitable part of any mobile apps success and should be a starting place for any aspiring and established designer.  Ideas on paper can seem wonderful, but it comes down to learning about the actual user who is going to use the app to even begin scrambling ideas and design together.


A good user interface design can help steer website visitors to do what you want -whether that’s getting them to fill out a form, buy a product, sign up for a mailing list, or download and keep using and app.  UI/ User Interface Design is responsible for good conversion rates and CRO on websites, mobile app and emails. Using the analysis of user experience to make the the adjustments to UI design, UX/UI can make your websites and applications realize their true potential.

Have you ever given some real (business-minded) thought to something so fundamental to app success as UI/UX design? If not, it’s about time! If you have, here is some more food for thought.  Let’s dive deep and find out how much does it really cost to design a mobile app. The right thing to do before going forward would be to address some of the most frustrating questions that occur about professional mobile application UI/UX design. Great design is critical to the overall success of your application. It makes the difference in getting more traffic, converting users to leads (and then to customers), and increasing ROI.

The better the design, the more users feel engaged with your app. App design is an important part of your applications’ success.  If the design is bad (unattractive logo, low quality images, bad usability, not touch friendly), the application won’t be popular and thus have low traffic, bad reviews, and abysmal ROI. Invest in design well. Hire a professional who knows how to make things beautiful and usable. It’ll likely cost you, but it’s the best investment in your application. There is no great app without stylish elements and usability.  The effectiveness of the application is measure by the optimum combination of functionality and attractiveness.  Visual communication with your customers must be simple, intuitive and engaging.

Why is it so?


  • Strengthens brand image and enhances brand awareness
  • Enables users to solve their problems with the product demonstrating a high level of usability
  • Supports efficient sales funnel and educates a user about the product
  • Applies visual hierarchy to make navigation through the interface intuitive and in this way grows the level of conversion
  • Transforms tone and voice of the product as well as a flow of interactions which are appropriate for a particular target audience.

So it’s easy to se that UI/UX design part plays the vital role.  Thoroughly thought-out logic and transitions, simple and clear micro interactions, fast feedback from the system, attractive product presentation, easy payment flow and plenty of other details and features can directly influence increasing profits for the business involved in such a popular e-commerce game.

Frequently asked questions about:

  • What to ask a designer when designing a project?
  • What do you see as the Ui designer’s role? 
  • What is one problem that you have solved for a user that is invisible but enhanced the user experience?
  • How do you estimate the timeline of your design process?
  • What are the core areas of your UI design?
  • How would you redesign a well known user-interface?
  • What UX information you will need before designing?
  • Where do you go for inspiration
  • Whats and example of great design?
  • What information is needed for you to design a user interface?
  • How many years have you been a user interface designer?

Interface Design suggested free websites:

User interface design will improve my apps success rate. As you can see its pivotal to start your project right. Talk to us about your next app project.

Read more about Ui design from these great resources.

User Experience vs Usability & UI: Learning The Differences

See some example work:

ux design

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