Investors buy with their eyes not just their wallets. When understanding how to get funding for an app, visual presentations is everything. It shows investors you’ve thought through your brand identity and the interactions that comprise your solution. It demonstrates follow through and commitment. Besides the human fact that people respond well – well- to visuals.
Studies have also found 65% of the population learns more effectively with visual aids. Visuals have been linked to better information retention in long-term memory, faster message absorption and the ability to create an emotional response that motivates action.
Startup owners regularly need to make new ideas tangible with limited time and budget. Investors don’t want to sign-on line. So, prove your concept before your pitch. We call this process rapid prototyping. Rapid prototyping can result in a paper, digital or clickable model to demo at the high impact meeting where ideas aren’t enough.