“Do I have a Difference between marketing strategy and sales strategy?” That’s the great question my friend Amy Waterman asked me a while back. Amy is a seasoned professional in sales, marketing, and business who is looking for some sort of variation in her approach. With the help of some excellent new software she has been able to develop a really effective new sales and marketing strategy for her small online company.
At first glance, I would say the answer is “no”.
However, I would go on to explain that as I coach and instruct others, including my own customers, about various topics relating to sales, marketing, and business, it is important for each company or individual to find a unique way to approach their unique circumstances. While many companies do what they are “supposed” to do, and they are effective, I see many others who are missing an opportunity for a more effective sales and marketing strategy. This is where I think Amy is right, in that she is on the right track, but needs to tweak her approach a bit to create a truly remarkable company.
For example, with her online company, she is using article marketing to bring targeted traffic and generate leads.
In doing so, she is getting great results, but it seems like she is not maximizing her potential to drive more sales. She is not optimizing her keyword usage nor are the ads appearing on her website are appearing in the appropriate places. Because of this, her online revenue performance is lagging behind her competitors. If she would find the right sales strategy for her, she might be able to leverage on her visitors and convert them into new customers.
One way to optimize your articles is to include a call-to-action within the text.
This is similar to what you see when you read a travel guide. The author wants you to take action, like signing up for their mailing list or purchasing their product. In this case, you are reading the article and are also taking action. By including a call-to-action within the text of the article, you can easily optimize your sales strategy and marketing strategy by ensuring that each of your readers take a specific action.
Another way to optimize your article and increase your sales and profit margin is to add a powerful resource box at the bottom of each article.
This is where you will want to emphasize what you have to offer. If you haven’t used them before, you will find them helpful. Typically, these resource boxes contain a giveaway of information related to the content of the article. Again, you want to maximize your sales and profit by adding something that grabs attention. They should deliver a benefit to the reader, but not distract from the content of the article.
In addition to using giveaways to drive traffic to your site, it is a good idea to make sure you have an opt-in form on your website.
This gives visitors the opportunity to register for more information about your products or services. You will receive additional email from those who choose to register. This gives you a chance to build relationships with your subscribers which will ultimately lead to higher conversions.
As part of your overall sales strategy, include links throughout your website.
These are just some of the elements you will need to include in order to successfully build a profitable affiliate marketing business.
There is more to learn and do than these four points. You should research and learn about all of the various ways to combine your current sales strategy with your marketing strategy. However, if you want to get started quickly and easily, you should start with the elements already listed above. Continue to add to your arsenal of promotional tools by diversifying your promotional avenues. By combining your sales strategy with your marketing strategy you can effectively create a winning combination which will help you generate large profits for your online business.
How do you get qualified leads? Leave a comment below with your answer.