7 Tips For Creating Brand Identity Visualisation
Branding can be one of the most important things that you can invest in for your business. Great branding brings instant recognition of worth, separates you from the competition, communicates trust and credibility, and builds and supports customer loyalty. Good branding is how people will recognise great performance before they actually experience it. When a potential customer or client experiences your brand, their first thought is usually of your product or service. The more carefully you position your brand on all of these important factors, the better off you’ll be. Let’s take a look at a few important components of brand positioning for your business.
Branding Tip 1:
Your visual elements play an important role in branding because they immediately “show” your company apart from your competition. If your competitors are using the same colours, logo, and page layout as your business consumers will assume that you’re also using the same criteria for choosing design and colour, and this helps to spread the message that you want your audience to understand your value what they have to offer. In essence, you’re competing with them on visual design, so it’s critical that you stand out from the crowd. If you are using graphics or artwork, make sure you choose high quality pieces that are visually impactful and provide plenty of detail that sets your design apart from your competitors’. Be careful not to overload your page – keep it simple but elegant.
Branding Tip 2:
Identity: There are a number of ways to improve your brand identity. One of the key components of branding is that it should feel like you. Research has shown that consumers subconsciously pick brands that make them feel like you. That means that you must be an individual brand within a sea of mass brands, and you must be unique enough not to fall into the trap of copycatting other companies. Creating a feel-good persona is central to creating a successful branding strategy.
Branding Tip 3:
Visual identity Designing your logo and branding can go hand in hand; visual identity should be strongly linked to your branding. The identity should be the first thing that people see, as well as a consistent colour and theme throughout your brand. A branding tip is to use a single image, graphic or symbol to represent your identity throughout your website, marketing material, and print advertising. It’s important to remember that your visual identity needs to be consistent, so feel free to experiment with different elements to see which one brings the most success.
Branding Tip 4:
Your audience is constantly changing, and so should your branding. This means that you need to make sure that your current identity is relevant to the brand identity you’re developing. Consumers will quickly tire of websites that don’t change much, or sites that are hard to navigate or follow. A strong visual identity will make sure that visitors know where to find you, where your contact details are and how they can get in touch with you – all while ensuring that your website is fresh, up-to-date, and easy to use.
Branding Tip 5:
Branding is all about balance. When creating your visual language, it’s important to remember that you don’t want to be overwhelming. Simplicity and balance are keys to achieving this. For example, you might feel that having a clear navigation menu is a good branding tactic. While having a clear navigation menu does contribute to this, it could also cause too much clutter to the page. Balance is the key here; if you have too much information on your menu bar then people will get distracted, and then they won’t understand what they are searching for.
Branding Tip 6:
Color Palette Another important aspect of branding is the color palette used on your website or marketing material. The colour palette is not just an accessory, but it is essential to create a visual identity. The color palette used in branding must communicate to the consumer why they should choose your brand, where you are located and how to contact you. Don’t be afraid to change the colours sometimes, and this is especially important if you are going for a global audience. Sometimes going with a more neutral or grey color palette can help people connect better to your brand identity.
Branding Tip 7:
Create Visual Signage: A visual image or graphic can be as simple as a company logo, but the important thing here is that the graphic creates brand recognition immediately. Many times visual images are created using stock photography from websites, images found in books, and illustrations from other sources. All of these things contribute to visual branding but using these visual cues together creates a powerful branding message.
What branding tip is your favourite in your opinion and why? Leave a comment below with your answer.