Avoid These Common Mistakes in Copywriting For Podcasts (And Other Sites!)
You know bad grammar, spelling mistakes, flowery and unnecessarily complex sentences when you read it. You also know that bad grammar, spelling mistakes and overly complex reasoning is dense and very cloudy. But do you also know what bad copymaking looks like? When you write it, do you understand what bad copymaking looks like? Do you understand how it affects your sales figures and your bottom line? Or do you just know it looks “ugly”?
The ugly side of copywriting can be tricky to spot.
Most website copywriters are not trained in copywriting, and many website copy writers don’t even have a clear idea what it takes to produce good copy. And yet, they insist on writing “content” and posting their own work on the Web. This makes them appear sloppy, disorganized and even unprofessional. And often they make these mistakes repeatedly – which can be very frustrating for potential ideal clients, who want to work with a professional copywriter who actually writes “content,” not “garbage” every day.
Okay, so let’s talk about these common mistakes.
First of all, in almost all cases, if you’re writing about yourself, your product or your business, you should know and understand that readers want clear and simple language, and that they shouldn’t always advise their friends to buy a certain product, because this would turn them off. If you always advise your friends to “click here,” or “call here,” you might be losing potential business.
The second of the top 10 common mistakes in copywriting blunders is often related to formatting.
Most people who copy writers make the mistake of using fancy words and difficult fonts, which only works against you. In most cases, the reader will be much more likely to leave your page if they can’t read the content well. And so the correct format is to use simple language, and avoid fancy fonts and difficult images.
Another of the top 10 copywriting blunders that I regularly see is “dubbing.”
All too often, when someone types in a web address, and then they have it in another website, or they copy the address completely, they are likely to end up with something that looks sort of like an ad for that site. It’s bad practice, and often results in a loss of potential business. But it’s one of those things that you just have to get used to. The good news is that many copywriters have learned to avoid these sorts of blunders, and there are plenty of examples of well written ads and websites on the internet. So you’re not doomed to repeat them.
One of the biggest of the copywriting blunders that I regularly see is the act of “boiler room” copywriting.
You’ve probably seen this if you have ever attended a seminar or other business event where a speaker talked for hours and yet didn’t have anything new to offer. What you want to do is keep the content of the lecture fresh and interesting, but try not to go overboard and try to sell anything. Too many people make the mistake of thinking that since they wrote a whole bunch of new material, their audience will likely buy from them anyway.
And then, of course, you have the last type of mistake:
The mistake of sending out email after email with the same boring sales pitch for your products and services. There is nothing more annoying for your high-end clients than to receive the same tired emails over again. But it’s also annoying for you – and for potential customers, who might be interested in your products. If you want to avoid these mistakes when it comes to website copy, you should look into outsourcing the writing task to a professional copywriter.
The truth is, getting dreamy with your copy is one of the most important things you can do as a marketer.
It shows your high-end clients that you are concerned about their needs and concerns, and it helps you build a solid reputation with potential customers. But you also need to understand that you cannot depend on just any writer for your brand strategy podcast. You have to be selective, and you have to look for someone who understands your brand very well. And more importantly, someone who can deliver the content in a way that’s exciting and engaging for your high-end clients, without bogging them down with sales fluff that’s completely unnecessary.
What make a good or bad copy writer in your opinion? Leave a comment below with your answer.